To consistently deliver strong young brassica plants in line with its customer promises, Dutch nursery Plantenkwekerij Gitzels is focused on continuous improvement based on innovation and technological advances. Matthijs Woestenburg, the nursery’s R&D specialist, says “I feel very lucky to have had the freedom to experiment with this concept, and I’m even happier to see that it works,“. You can say that Gitzels improved their yield, plant quality and efficiency consistently with the Plant Empowerment principles.