Much of tomato producer Vereijken Kwekerijen’s success has been built on the growers’ know-how and intuition, rather than data. “But if we want to survive, we can’t keep doing what we’ve done in the past,” says Ted Claessen, Internal Advisor at Vereijken. To help the company change for the better, the entire growing team signed up for a Plant Empowerment course. The transition from the ‘old-school’ way of growing to the Plant Empowerment philosophy has resulted in happier plants, happier growers, and more profit.