User story

United Farms

Robert van der Geest, Chief Operating Officer of the Mexican vegetable produce company United Farms (65 hectare), is one of the initiators to increase focus on data management within the company. United Farm has chosen the Plant Empowerment concept combined with MyLetsGrow for the analysis and monitoring of their data.

"Plant Empowerment helps us as a company to make better decisions, optimise growing conditions, increase productivity, improve quality and then improve the bottom line of the business."

Robert van der Geest United Farms

Optimise crop

Crop management data

We are learning to focus much more on crop management data. We are taking advantage of the available energy to optimise crop conditions. Always looking for the balance of the different elements which includes how to convert energy or light into photosynthesis, how to maintain relative humidity levels or how to optimise humidity. Also, how to increase the speed by which the crop grows while maintaining a more stable temperature and radiation rate.”


Plant Empowerment concept

Or Weiss, grower at United Farms and a user of “Once learning the Plant Empowerment concept by applying it, you already have the values you are looking for and you find which ones work to reach the different balances.

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